ETCO (operating as Ellahi Traders) is a Pakistan-based business that has been serving customers since 2009. We run our website at etco.pk to showcase our products, and orders are taken and confirmed directly over WhatsApp.

Because we don't have a login system or online checkout on our website, we only collect information that you choose to share with us — mainly when you place an order or get in touch. This typically includes:

• Your name
• Phone number / WhatsApp number
• Delivery address
• Order details (what you've ordered, quantity, etc.)
• Any other information you share with us while resolving a query or return

We don't collect payment card details, since we don't process payments through the website — all payments are arranged directly with our team over WhatsApp. We may also automatically collect some basic technical information when you visit our website, such as browser type, device type, and pages viewed, through standard website analytics.

We use the information you give us strictly to serve you better — nothing more. Specifically, we use it to:

• Process and confirm your order
• Arrange delivery to the correct address
• Contact you about your order, including delays, issues, or confirmations
• Handle returns, replacements, or complaints, where applicable
• Improve our products, services, and website based on general usage trends

We do not use your personal information for unrelated marketing without your consent, and we don't sell or rent your information to third parties.

We keep information sharing to a minimum, and only share what's necessary to get your order to you. This may include our courier/delivery partners, who need your address and contact details to deliver your order, and our internal team members involved in processing your order.

We do not share your personal information with advertisers, data brokers, or unrelated third parties. If we're ever required to share information due to a legal obligation, we will do so only to the extent required by law.

Since most of our ordering process happens over WhatsApp, please keep in mind that any information you share with us there is subject to WhatsApp's own privacy practices as well as ours. We recommend not sharing sensitive information, such as banking passwords or OTPs, with anyone — including our team — beyond what's needed to confirm payment for your order.

We keep your order-related information for as long as is reasonably necessary — generally to maintain order records, handle any future queries or returns, and meet basic business and legal record-keeping needs. We don't keep information longer than necessary for these purposes.

We take reasonable steps to protect the information you share with us, including limiting access to customer information to relevant team members only. That said, no method of communication — WhatsApp, email, or the internet in general — can be guaranteed 100% secure, so we ask customers to also take care when sharing personal information.

You're always welcome to ask us what information we hold about you, ask us to correct any inaccurate details (for example, an updated delivery address), or ask us to delete your information where we're not legally required to keep it for record-keeping purposes. To make any of these requests, simply reach out to us using the contact details below.

Our products and services are intended for use by individuals 18 years and older, or by minors acting with the consent and involvement of a parent or guardian. We don't knowingly collect personal information directly from children.

As our business grows and processes evolve, we may update this Privacy Policy from time to time. Any changes will be reflected on this page, so we'd recommend checking back occasionally.

This Privacy Policy is governed by the laws of Pakistan.

If you have any questions about this Privacy Policy or how we handle your information, you can reach us through:

We've been around since 2009, and we take how we handle your information just as seriously as we take getting your order right — so if anything's unclear, just ask us.